“Personal Information” is information that identifies a particular individual. When you create an account on a SILVA website, register your products, purchase or otherwise obtain a map update or product on a SILVA website, sign up for a newsletter, participate in promotional activities, or contact our product support personnel, we may collect a variety of Personal Information, which depending on the circumstances may include your name, mailing address, phone number, email address, and payment card information. Your Personal Information may be collected and/or stored by SILVA.
We may use Personal Information about you for the following purposes:
- Communications We may communicate with you, such as to provide you with the products and services you request, to communicate with you about your account or transactions with us, to give you important information about your products or applications, and (consistent with applicable laws and the choices available to you as described in Paragraph 5 below) send you offers and promotions for our products and applications.
- Customer Support When you interact with our customer support representatives via email, telephone or in person, we may collect Personal Information relevant to the situation, such as your name, mailing address, phone number, email address and contact preferences; information about the SILVA products you own, such as their serial numbers, date of purchase and (if applicable) event logs that are useful in diagnosing product or application performance related issues; and information relating to a support or service issue. We use this information to provide you with customer and product support.
- Information Posted by Visitors SILVA may make available through certain of our sites’ services (for example, message boards, forums, chat functionality and blogs, among other services) to which you are able to post information and materials. Please note that any information you disclose through such services or otherwise on our sites may become public information, and may be available to visitors to the sites and to the general public. We urge you to exercise discretion and caution when deciding to disclose Personal Information, or any other information, on our sites. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PERSONAL INFORMATION YOU VOLUNTARILY DISCLOSE THROUGH THE SITES.
- Company Use SILVA may use your Personal Information (a) for internal statistical, marketing or operational purposes, including generating sales reports and measuring and understanding demographic, user interest, purchasing and other trends among our customers, (b) to notify you of certain changes to this Privacy Statement, and (c) for any other purposes for which we notify you specifically at the time of collection or as otherwise described in this Privacy Statement or as permitted or required by law, rule, regulation, subpoena or other legal process.